• Exposure to Advanced Multivariate Analysis and practice with datasets
  • Research case exercise mentored by renowned faculties from IMI Kolkata and Brainware University.
  • Lecture sessions by renowned research faculties from VGSOM, IIT Kharagpur
  • Special follow up session for the research scholars
  • Online programme
The IMI Legacy

Established in 1981 with a campus in New Delhi, the International Management Institute (IMI) was India’s first corporate
sponsored business school. During its  inception, IMI was backed by prestigious corporate houses like RPG Enterprises,
Nestle, ITC, SAIL, Tata Chemicals, BOC and Williamson Magor. IMI Delhi, which is located in the Qutab Institutional
Area, has been among the leading B-schools for almost three decades and is today a global institution. It was
established in 1981 in collaboration with IMI Geneva (now IMD, Lausanne). Later in 2010, two more campuses came up in
Kolkata and Bhubaneswar to enable bright young minds from eastern India to gain access to the world-class IMI management


The FDP aims to provide an overview of the importance of multivariate analysis in research, for publication in top-tier
journals. The sessions aim to demonstrate the application of various research methods with ample case exercises for
mastering the key concepts for usage in journal articles. The programme demonstrates the key concepts of linear
regression and logistic regression and their usage in research studies. The workshop will focus on factor analysis,
confirmatory factor analysis (CFA), structured equation modeling (SEM), process macro with mediation and moderation for
enabling you to use rich set methods for increasing acceptance of paper in peer-reviewed journals. Finally, the
programme intends to equip the participants with the key knowledge for application of cluster analysis and conjoint
analysis in research publications.

  • To provide an overview of Multivariate Analysis in research
  • To explain the application of regression(Linear Regression and Logistic Regression)
  • To explain the application of Factor Analysis, Confirmatory Factor Analysis (CFA), and Structured Equation
    Modeling SEM).
  • To provide an overview of Cluster Analysis and Conjoint Analysis
  • To explain Process macro with mediation and moderation
Detailed Content and Session Plan
Session and Date Time and Duration Topic Presenter
I – June 09, 2021 06:30 P.M. –

7:30 P.M. (60


Overview of Multivariate Analysis in


Dr. Gobinda Roy
II – June 09, 2021 07:45 P.M. –

8:45 P.M. (60


Application of Regression (Linear Regression

and Logistic Regression)

Dr. Gobinda Roy
III – June 10, 2021 06:30 P.M. –

7:30 P.M. (60


Factor Analysis Dr. Gobinda


IV – June 10, 2021 07:45 P.M. –

08:45 P.M.

(60 minutes)

Confirmatory Factor Analysis


Dr. Srabanti Mukherjee
V – June 11, 2021 06:30 P.M. –

7:30 P.M. (60



Equation Modeling


Srabanti Mukherjee

VI – June 11, 2021 07:45 P.M. –

08:45 P.M.

(60 minutes)

Process macro with

mediation and moderation

Dr. Rajarshi Debnath

June 11,


06:30 P.M. –

7:30 P.M. (60


Cluster analysis Dr. Biplab Datta

June 11,


07:45 P.M. –

08:45 P.M.

(60 minutes)

Conjoint analysis Dr. Biplab Datta

All Participants need to download SPSS and AMOS in their desktop / laptop.

Participants need to have a basic idea of SPSS commands, Descriptive Statistics, Hypothesis Testing.

Learning Outcome

The programme aims to provide a holistic overview and exposure to popular statistical methods and their application in
journal publishing.

It will be immensely helpful for research scholars to develop an in-depth understanding of the popular methods (CFA/SEM,
Regression, Cluster and Conjoint Analysis) for preparing their final thesis.

It will provide practical exposure to Structural Equation Modeling using AMOS.

Participant Profile

 This programme will be immensely beneficial for the beginners and
intermediate level researchers in exploring regression, SEM/AMOS, cluster and conjoint analysis in research studies.

It will also help them in the interpretation of each statistical tool for research paper writing and thesis writing.


Dr. Gobinda Roy
(Ph.D & MBA – VGSOM,
IIT Kharagpur), Assistant Professor (Marketing),
IMI Kolkata.

Dr. Roy has over 20 years of experience in industry, research and teaching. He is a faculty in
the area
of marketing and currently teaches Digital Marketing, Service Marketing, Web Analytics, etc. He has a rich and
managerial experience in the telecom industry in the areas of telecom product management, marketing management,
solution, etc. Prior to joining IMI Kolkata, he has conducted MDP and FDP in O. P. Jindal University, JSPL, and
Raigarh and delivered guest lectures at VGSOM (IIT Kharagpur) and IIFT Kolkata. He has published several
articles in leading international journals such as Tourism Recreation Research, Journal of Internet Commerce,
Journal of
Marketing communication, Global Business Review, etc.

Dr. Biplab Datta (Ph.D –IIT Delhi, MBEM – SPA Delhi,
B. Arch – IIT Kharagpur), Associate Professor (Marketing),
VGSOM, IIT Kharagpur.

Dr. Datta specializes in Architecture, Project Management, Marketing Management, and Service
Quality Management. His
current research interest includes e-Word of Mouth and Ethics as part of Brand equity. He has published several
in international and Indian journals. He has also published a book entitled “Services Marketing: A Practical

Dr. Srabanti Mukherjee (Ph.D – IIEST Shibpur), Assistant Professor (Marketing),
VGSOM, IIT Kharagpur.

Dr. Mukherjee has a rich experience in teaching in premiere educational institutions of the
country including IIM Indore; Visva Bharti, Shantiniketan; Bengal Engineering and Science University, Shibpur;
Indian Institute of Social Welfare and Business Management, Kolkata (the first B school in India). She has a
special interest in research on health care and bottom of the pyramid marketing. She has published cases in the
Richard Ivey School of Business Publishing. She has published a number of research papers and articles in
national and international refereed journals. She has presented papers in several international conferences and
UGC sponsored national seminars. She has also chaired academic sessions in several national and international

Dr. Rajarshi Debnath (Ph.D –VGSOM IIT
Kharagpur), Assistant Professor, Brainware University.

Dr. Debnath
specializes in Digital & Social Media Marketing; Services Marketing; Adverting & Brand Management;
Product & Brand Management; Rural Marketing; International Marketing; Media Marketing & Management. He is the
Coordinator for Unnat Bharat Abhiyan Project.

Fee Details
Category Total Fees (in ₹)
MBA / PGDM Student 300 + GST@18%
FPM / Ph.D Student 500 + GST@18%
Faculty 700 + GST@18%
Industry Professional 1000 + GST@18%
Registration Terms and Conditions
  •  Last date for registration and payment– June 7, 2021
  • Participation certificate will be issued to only those who attend all the sessions.
Bank Details for Registration

 Please note the following bank details for payments. Payments can be made through RTGS/ NEFT / IMPS transfers. Payment without the submission of the form will not be considered.

Bank Name Axis Bank
Branch Name Panchanantala Branch, Howrah
Branch Code 000391
Account Name International Management

Institute Kolkata

Account No 911010066934574
Account Type Savings Account
IFS Code UTIB0000391
MICR Code 700211026
Steps for Registration
For any query, please contact

Ms. Amrita Datta
Conference Co-ordinator
Email: [email protected]
Phone: +91 33 6652 9664.