The IMI Legacy

Established in 1981 with a campus in New Delhi, the International Management Institute (IMI) was India’s first corporate sponsored business school. During its inception, IMI was backed by prestigious corporate houses like RPG Enterprises, Nestle, ITC, SAIL, Tata Chemicals, BOC and Williamson Magor. IMI Delhi, which is located in the Qutab Institutional Area, has been among the leading B-schools for almost three decades and is today a global institution. It was established in 1981 in collaboration with IMI Geneva (now IMD, Lausanne). Later in 2010, two more campuses came up in Kolkata and Bhubaneswar to enable bright young minds from eastern India to gain access to the world-class IMI management pedagogy.


The FDP aims to provide a brief overview of important parametric and non-parametric methods to validate and analyze data for hypotheses and proposition testing. The workshop will demonstrate the theory and application of ANOVA and Cluster Analysis (two widely used) with a dataset. At the end of the workshop, participants will be able to comprehend and apply the methods in real research contexts.


The SPSS software (trial version/original) should be installed in the participants’ desktop/laptop. All the concepts of ANOVA and Cluster analysis will be explained with the help of the sample dataset. The application of the research methods will also be demonstrated with the help of a sample case research paper. Participants are encouraged to bring their live data and queries for discussion and solutions. The online sessions will be delivered on Zoom platform.

  • To provide a basic overview and guidelines for selecting and using various parametric and non-parametric tests
  • To explain the application of ANOVA method in a research study (explain with a case example and sample data)
  • To explain the application of the Cluster analysis method in a research study (explain with a case example and real time data)
Detailed content and Session plan for Part I
Session Duration Topic Content















(4:30 pm

to 6:00 pm)



Parametric and non- parametric tests

Overview of tests; Assumptions for Using Parametric and non-Parametric Tests; How to select a test, focus on key tests: Mann-

Whitney, Chi- Square, ANOVA






Basic Assumptions, One-way ANOVA, Two-way ANOVA; Factorial ANOVA; Post Hoc Analysis;

Case example with data set

Break (6:00 pm – 6:15 pm)
Basic Concept,
Associated with
Cluster Analysis,
90 Select a Clustering
minutes Cluster Procedure –
2 (6:15 pm Analysis Hierarchical and
to 7:45 Nonhierarchical
pm) Clustering, Case
example with data

Part II: Factor Analysis, CFA and SEM Analysis (Coming Up Soon)

Part III: Applying actionable Qualitative research methods in publishing (Coming Up Soon)

Prof. Gobinda Roy has over 16 years of experience in industry, research, and teaching. He is in the area of marketing and currently teaches Digital Marketing, Service Marketing, Web Analytics, etc. He has rich and extensive managerial experience in the telecom industry in the areas of telecom product management, marketing management, telecom solution, etc. Before joining IMI Kolkata, he has conducted MDP and FDP in OP Jindal University, JSPL, and JPL Raigarh and delivered guest lectures in VGSOM (IIT Kharagpur), IIFT Kolkata. He has published several scholarly articles in leading international journals such as Journal of Internet Commerce, Journal of Marketing communication, Global Business Review, etc.

Fee: ₹500 + GST@18%

Registration Terms and Conditions

  • Last date for registration and payment– January 27, 2021
  • Participation certificate will be issued to only those who attend both the sessions
FDP Prerequisites:

Participants need to download SPSS on their laptops.

Participants are expected to have a basic idea of SPSS commands, Descriptive Statistics, and Hypothesis Testing.

Learning outcome:

This workshop will provide a first-hand practical exposure in applying ANOVA and Cluster Analysis in research problems.

Participant Profile:

This FDP will be of interest to beginners and intermediate researchers exploring various parametric and non-parametric tests in research studies. It will also help them interpret each statistical tool for research paper writing and thesis writing.

Bank Details for Registration

Please note the following bank details for payments. Payments can be made through RTGS/ NEFT/IMPS transfers. Payment without the submission of the form will not be considered.

Bank Name  

Axis Bank


Branch Name


Panchanantala Branch, Howrah


Branch Code




Account Name


International Management Institute Kolkata


Account No




Account Type


Savings Account


IFS Code



Steps for Registration
  1. Make the payment through NEFT/RTGS/IMPS. (Please note the TransactionID)
  2. Fill the registration form (Link forRegistration Form)
  3. Send the confirmation emailto [email protected]

Ms. Amrita Datta Conference Co-ordinator

Email: [email protected]

Phone: +91 33 6652 9664.