• Exposure to Advanced Multivariate Analysis and practice with datasets
  • Research case exercise mentored by renowned faculties from IMI Kolkata and Brainware University.
  • Lecture sessions by renowned research faculties from VGSOM, IIT Kharagpur
  • Special follow up session for the research scholars
  • Online programme
The IMI Legacy

Established in 1981 with a campus in New Delhi, the International Management Institute (IMI) was India’s first corporate
sponsored business school. During its  inception, IMI was backed by prestigious corporate houses like RPG Enterprises,
Nestle, ITC, SAIL, Tata Chemicals, BOC and Williamson Magor. IMI Delhi, which is located in the Qutab Institutional
Area, has been among the leading B-schools for almost three decades and is today a global institution. It was
established in 1981 in collaboration with IMI Geneva (now IMD, Lausanne). Later in 2010, two more campuses came up in
Kolkata and Bhubaneswar to enable bright young minds from eastern India to gain access to the world-class IMI management


The FDP aims to provide an overview of the importance of multivariate analysis in research, for publication in top-tier
journals. The sessions aim to demonstrate the application of various research methods with ample case exercises for
mastering the key concepts for usage in journal articles. The programme demonstrates the key concepts of linear
regression and logistic regression and their usage in research studies. The workshop will focus on factor analysis,
confirmatory factor analysis (CFA), structured equation modeling (SEM), process macro with mediation and moderation for
enabling you to use rich set methods for increasing acceptance of paper in peer-reviewed journals. Finally, the
programme intends to equip the participants with the key knowledge for application of cluster analysis and conjoint
analysis in research publications.

  • To provide an overview of Multivariate Analysis in research
  • To explain the application of regression(Linear Regression and Logistic Regression)
  • To explain the application of Factor Analysis, Confirmatory Factor Analysis (CFA), and Structured Equation
    Modeling SEM).
  • To provide an overview of Cluster Analysis and Conjoint Analysis
  • To explain Process macro with mediation and moderation
Detailed Content and Session Plan
Session and Date Time and Duration Topic Presenter
I – June 09, 2021 06:30 P.M. – 7:30 P.M.
(60 minutes)
Overview of Multivariate Analysis in Research Dr. Gobinda Roy
II – June 09, 2021 07:45 P.M. – 8:45 P.M.
(60 minutes)
Application of Regression (Linear Regression and Logistic Regression) Dr. Gobinda Roy
III – June 10, 2021 06:30 P.M. – 7:30 P.M.
(60 minutes)
Factor Analysis Dr. Gobinda Roy
IV – June 10, 2021 07:45 P.M. – 08:45 P.M.
(60 minutes)
Confirmatory Factor Analysis (CFA) Dr. Srabanti Mukherjee
V – June 11, 2021 06:30 P.M. – 7:30 P.M.
(60 minutes)
Structured Equation Modeling Dr. Srabanti Mukherjee
VI – June 11, 2021 07:45 P.M. – 08:45 P.M.
(60 minutes)
Process macro with mediation and moderation Dr. Rajarshi Debnath
VII – June 12, 2021 06:30 P.M. – 7:30 P.M.
(60 minutes)
Cluster analysis Dr. Biplab Datta
VIII – June 12, 2021 07:45 P.M. – 08:45 P.M.
(60 minutes)
Conjoint analysis Dr. Biplab Datta

All Participants need to download SPSS and AMOS in their desktop / laptop. Participants need to have a basic idea of SPSS commands, Descriptive Statistics, Hypothesis Testing.

Learning Outcome

The programme aims to provide a holistic overview and exposure to popular statistical methods and their application in
journal publishing. It will be immensely helpful for research scholars to develop an in-depth understanding of the popular methods (CFA/SEM, Regression, Cluster and Conjoint Analysis) for preparing their final thesis. It will provide practical exposure to Structural Equation Modeling using AMOS.

Participant Profile

This programme will be immensely beneficial for the beginners and intermediate level researchers in exploring regression, SEM/AMOS, cluster and conjoint analysis in research studies. It will also help them in the interpretation of each statistical tool for research paper writing and thesis writing.

Programme Mentors

Dr. Gobinda Roy
(Ph.D & MBA – VGSOM, IIT Kharagpur), Assistant Professor (Marketing), IMI Kolkata.

Dr. Biplab Datta
(Ph.D –IIT Delhi, MBEM – SPA Delhi, B. Arch – IIT Kharagpur), Associate Professor (Marketing), VGSOM, IIT Kharagpur.

Dr. Srabanti Mukherjee (Ph.D – IIEST Shibpur), Assistant Professor (Marketing), VGSOM, IIT Kharagpur.

Dr. Rajarshi Debnath (Ph.D –VGSOM IIT Kharagpur), Assistant Professor, Brainware University.

Fee Details
Category Total Fees (in ₹)
MBA / PGDM Student 300 + GST@18%
FPM / Ph.D Student 500 + GST@18%
Faculty 700 + GST@18%
Industry Professional 1000 + GST@18%
Registration Terms and Conditions
  •  Last date for registration and payment– June 7, 2021
  • Participation certificate will be issued to only those who attend all the sessions.
Bank Details for Registration

 Please note the following bank details for payments. Payments can be made through RTGS/ NEFT / IMPS transfers. Payment without the submission of the form will not be considered.

Bank Name Axis Bank
Branch Name Panchanantala Branch, Howrah
Branch Code 000391
Account Name International Management Institute Kolkata
Account No 911010066934574
Account Type Savings Account
IFS Code UTIB0000391
MICR Code 700211026
Steps for Registration
For any query, please contact

Ms. Amrita Datta
Conference Co-ordinator
Email: [email protected]
Phone: +91 33 6652 9664.