Sahil Singh Jasrotia

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Sahil Singh Jasrotia

Education : PhD

Specialization : Marketing

Area of Interest : Consumer Behaviour, Sustainability, Integrated Marketing Communications

Designation : Assistant Professor

Contact: 03366529679

Email: s.jasrotia@imi-k.edu.in

About Sahil Singh Jasrotia

Dr. Sahil Singh Jasrotia holds an impressive array of educational qualifications and teaching interests, focusing primarily on Marketing. He has a Ph.D. in Management from Shri Mata Vaishno Devi University, India, and a Master’s degree in Commerce from the University of Jammu, India. Dr. Sahil is also a Qualified UGC NET in Commerce. He has extensive teaching experience, covering core and elective courses such as Consumer Behaviour, Integrated Marketing Communications, Marketing Models and Theory, Qualitative Research Methods, and Services Marketing.
Dr. Sahil has received numerous awards and recognitions, including the Best Paper Award in the 4th Nordic International Conference organised by Inderscience publishers in 2022, Best Paper Award in the 3rd EBT Conference by the University of Belgrade, Serbia, and Best Paper Award in the Ibcd conference by DAVV University, Indore. His work has been published in prestigious journals such as the International Journal of Retail and Distribution Management, International Journal of Bank Marketing, International Journal of Human-Computer Interaction, Society and Business Review, and Journal of Non-Profit Marketing etc.

Journals:
  • Koul, S., & Jasrotia, S. S. (2025). Understanding Social, Local and Mobile (SoLoMo) commerce in fashion retailing using SOR framework. Journal of Fashion Marketing and Management. ABDC “B”, Scopus Q1, WoS. (Ahead of Print). DOI: https://doi.org/10.1108/JFMM-04-2024-0154
  • Koul, S., & Jasrotia, S. S. (2025). How much is too much? Journey of compulsive buying to addiction to fashion products. Social Responsibility Journal. ABDC “B”, Scopus Q1, WoS. (Ahead of Print)
  • Jasrotia, S. S., Kwok, A. P. K., & Koul, S. (2025). Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector. International Journal of Information Management Data Insights. Vol. 5, Issue 1. Scopus Q1 (Cite Score: 25). https://doi.org/10.1016/j.jjimei.2025.100333
  • Kamila, M. K., Jasrotia, S. S., & Kushwaha, P. (2025). Sweatshops at work? An exploration through bibliometric analysis. Sustainable Futures. Vol. 9. Scopus Q1. https://doi.org/10.1016/j.sftr.2025.100573
  • Raj, V. A., Jasrotia, S. S., & Rai, S. S. (2024). Intensifying materialism through Fintech Buy-Now Pay-Later (BNPL): Examining the dark sides. International Journal of Bank Marketing. Vol. 42 No. 1, pp. 94-112. ABDC “A”, Scopus Q1, WoS. https://doi.org/10.1108/IJBM-08-2022-0343
  • Jasrotia, S. S., Raj, V. A., Chib, S. S., & Rai, S. S. (2024). Do sustainability factors influence homestay tourist satisfaction and revisit intention: The moderating role of local community attitude. Journal of Quality Assurance in Hospitality & Tourism. ABDC “B”, Scopus, WoS. (Ahead of Print). https://doi.org/10.1080/1528008X.2024.2429075
  • Kamila, M. K., & Jasrotia, S. S. (2024). Ethics in marketing: Understanding past trends and future prospects through bibliometric analysis. Journal of Nonprofit & Public Sector Marketing. Vol 37, No 2. ABDC “B”, Scopus, WoS. https://doi.org/10.1080/10495142.2024.2361345
  • Raj, V. A., Jasrotia, S. S., & Rai, S. S. (2024). Role of privacy concerns and trust in consumers’ intention to use fintech Buy-Now, Pay-Later service. International Journal of Human-Computer Interaction. Vol 40, No 22. ABDC “B”, Scopus Q1, WoS. https://doi.org/10.1080/10447318.2023.2269005
  • Kamila, M. K., Jasrotia, S. S., & Kushwaha, P. (2024). Understanding digital sweatshops: A qualitative investigation of workers’ perspectives. Volume 13, pp 435–459. Asian Journal of Business Ethics. ABDC “C”, Scopus. https://doi.org/10.1007/s13520-024-00210-y
  • Raj, V. A., Jasrotia, S. S., & Rai, S. S. (2024). Mapping the research landscape of vocational education and entrepreneurship: Insights and future directions. Higher Education, Skills and Work-Based Learning. Vol 14, No 5. Pp. 992-1010. ABDC “C”, Scopus Q2, WoS. https://doi.org/10.1108/HESWBL-05-2023-0129
  • Jasrotia, S. S., Rai, S. S., Rai, S., & Giri, S. (2024). Stage-wise green supply chain management and environmental performance: Impact of blockchain technology. International Journal of Information Management Data Insights. Vol 4, No 2. Scopus (Cite Score: 25). https://doi.org/10.1016/j.jjimei.2024.100241
  • Raj, V. A., Jasrotia, S. S., & Rai, S. S. (2024). Role of perceived risks and perceived benefits on consumers behavioural intention to use Buy-Now, Pay-Later (BNPL) services. Journal of Facilities Management. Vol. 23 No. 2, pp. 330-351. ABDC “C”, Scopus Q2, WoS. https://doi.org/10.1108/JFM-01-2023-0004
  • Jasrotia, S. S., Mulchandani, K., & Srivastava, S. (2023). Drivers of experiential loyalty intentions towards online travel agents: A comparative analysis on pre and post-COVID travellers. Consumer Behaviour in Tourism and Hospitality. Vol. 18 No. 4, pp. 563-586. ABDC “B”, Scopus Q1, WoS. https://doi.org/10.1108/CBTH-12-2022-0200
  • Raj, V. K., Rai, S. S., & Jasrotia, S. S. (2023). Sustainable purchase intentions towards organic food during COVID-19 pandemic: An exploratory study on Indian consumers. Social Responsibility Journal. Vol. 20 No. 2, pp. 243-260. ABDC “B”, Scopus Q1, WoS. https://doi.org/10.1108/SRJ-01-2022-0022.
  • Kamila, M. K., & Jasrotia, S. S. (2023). Ethics and marketing responsibility: A bibliometric analysis and literature review. Asia Pacific Management Review. Vol 28, No 4. ABDC “C”, Scopus Q1, WoS. https://doi.org/10.1016/j.apmrv.2023.04.002
  • Koul, S., & Jasrotia, S. S. (2023). Social media: An elixir to boost student engagement in higher education learning. Business and Professional Communication Quarterly. ABDC “C”, Scopus Q2, WoS. https://doi.org/10.1177/23294906231202437
  • Kamila, M. K., & Jasrotia, S. S. (2023). Ethical issues in the development of artificial intelligence: Recognizing the risks. International Journal of Ethics and Systems. Vol. 41 No. 1, pp. 45-63. ABDC “C”, Scopus Q1, WoS. https://doi.org/10.1108/IJOES-05-2023-0107
  • Kamila, M. K., & Jasrotia, S. S. (2023). Ethics and product marketing: A bibliometric analysis. Asian Journal of Business Ethics. Volume 12, pages 151–174 ABDC “C”, Scopus Q1, WoS. https://doi.org/10.1007/s13520-023-00168-3
  • Raj, V. K., Jasrotia, S. S., Rai, S. S., & Ahmed, I. (2022). A bibliometric review of organic menus at restaurants: Research streams and future research path. Journal of Quality Assurance in Hospitality & Tourism. Vol 25, No 4. ABDC “B”, Scopus Q2, WoS. https://doi.org/10.1080/1528008X.2022.2146028
  • Jasrotia, S. S., Darda, P., & Pandey, S. (2022). Changing values of millennials and centennials towards responsible consumption and sustainable society. Society and Business Review. Vol. 18 No. 2, pp. 244-263 ABDC “B”, Scopus Q2, WoS. https://doi.org/10.1108/SBR-01-2022-0013
  • Jasrotia, S. S., Kamila, M. K., & Chib, S. (2022). Role of engagement in online gaming: A study of Generation Z customers. Digital Creativity. Vol 33, No 1. Scopus, WoS. https://doi.org/10.1080/14626268.2022.2033272
  • Mulchandani, K., Jasrotia, S. S., & Mulchandani, K. (2022). Determining supply chain effectiveness for Indian MSMEs: A structural equation modelling approach. Asia Pacific Management Review. Vol 28, No 2. ABDC “C”, Scopus Q1, WoS. https://doi.org/10.1016/j.apmrv.2022.04.001.
  • Jasrotia, S. S., & Agarwal, T. (2021). Consolidation of Indian PSU banks and the way forward. Journal of Public Affairs. Vol 21, No 1. ABDC “B”, Scopus Q1, WoS. https://doi.org/10.1002/pa.2133
Conferences:
  • Presented paper titled “Predictors of Digital Sweatshops: Barriers to Decent Work?”. 2024 IVBEC Conference “Why It Must Be Done: Relighting the Spark of Business Ethics.” Hosted Virtually by Niagara University’s Holzschuh College of Business Administration on Oct 24-26, 2024.
  • Presented paper titled “The impact of migration on brand consumption in India: A Qualitative Study” Organised by Devi Ahilya Vishwavidyalaya (DAVV) Indore on 23-24 August 2024. (Best Paper Award).
  • Presented paper titled “E-commerce and Ethics: Insights from Industry Practitioners” in 3rd E-business technologies conference. Organised by Faculty of Organizational Sciences, University of Belgrade, Serbia from June 15, 2023, to June 17, 2023. (Best Paper Award)
  • Presented Paper titled “Corporate Digital Responsibility: Assessment of Contemporary Concern” in 20th AIMS International Conference 2022. Organised by IIM Kozhikode, on Dec 28-31, 2022.
  • Presented paper titled “Can responsible tourism facilitate sustainable tourism? A bibliometric analysis focusing Nordic Countries” in 4th Nordic International Business, Export Marketing, Consumer Behaviour and Tourism Conference 2022. Organised by Inderscience publishers, on Nov 5-6, 2022.
  • Presented Paper titled “Sustainability among Small Hotel Accommodations: Insights from Homestays in India” in international conference on Fostering Resilient Business Ecosystems and Economic Growth: Towards the Next Normal. Organised by Dr. D. Y. Patil B-School, Pune, India, on Apr 27-29, 2022.
  • Presented Paper titled “Adoption of Mobile Commerce by Indian Small Retailers” in International Conference on Decision Sciences Management. Organized by The Hang Seng University of Hong Kong in China, on Jan 8-10, 2021.
Teaching:

PGDM

  • Integrated Marketing Communications
  • Strategic Sales and Business Development
  • Consumer Behaviour
  • Marketing Management

FPM

  • Marketing Models and Theory
Awards:
  • Received Best Paper Award at iBCD 2024 conference organized by DAVV University, Indore, MP in 2024.
  • Received Special Appreciation Award in National Youth Conference on Revolutionizing Innovation for Sustainable Economy organised by Jaipuria Institute of Management Indore, MP, India in December 2024.
  • Received Best Paper Award in 3rd E-business technologies Conference organized by Faculty of Organizational Sciences, University of Belgrade, Serbia. (June 2023).
  • Received Best Paper Award in 4th Nordic International Conference organized by Inderscience publishers in 2022.