Arghya Ray

• PGDM
• Management Information Systems
• Digital eCommerce/Technology for E-Business
• Machine Learning with Python
• Big Data and Data Analytics
• Marketing Analytics
• Data Pre-processing and Visualization
• Research Methodology for Management
• Block Chain and Business Applications
• Text Analytics

Published Papers:

• Operational Changes and Performance Outcomes: Analysis on Hotels of Five Asia–Pacific Countries. International Journal of Global Business and Competitiveness. Vol. Ahead of Print. 2021. Doi: https://doi.org/10.1007/s42943-021-00041-9 (2 authors) (2019 ABDC-C)
•  Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising. Aslib Journal of Information Management, Vol. 73 No. 6, pp. 967-991. Doi: https://doi.org/10.1108/AJIM-02-2021-0046 (5 authors) (2019 ABDC-B)(2021 ABS 1)(Scopus Indexed)(WOS Indexed)
• An NLP-SEM approach to examine the gratifications affecting user’s choice of different e-Learning providers from user tweets. Journal of Decision Systems. 2021. Vol. 30 No. 4, pp. 439-455. Doi: https://doi.org/10.1080/12460125.2020.1847406 (3 authors) (First author)(2019 ABDC-B)(2021 ABS 1)(WOS Indexed)
• Cognitive chatbot for personalised contextual customer service: Behind the scene and beyond the hype. Information Systems Frontiers. 2021. Vol. Ahead of Print. Doi: https://doi.org/10.1007/s10796-021-10168-y (3 authors)(2019 ABDC-A)(2021 ABS 3)(Scopus Indexed)(WOS Indexed)
• Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives. International Review on Public and Nonprofit Marketing. 2021. Vol. Ahead of Print. Doi:https://doi.org/10.1007/s12208-021-00310-6 (4 authors) (2019 ABDC-B)(Scopus Indexed) (WOS Indexed)
• Exploring the barriers of customers’ brand attitudes of online travel agency services: A text mining based approach. Journal of Business Research. 2021. Vol. 128, pp. 391-404. Doi: https://doi.org/10.1016/j.jbusres.2021.02.028 (3 authors) (2019 ABDC-A) (2021 ABS 3) (Scopus Indexed) (WOS Indexed) (First author)
•  Innovation resistance theory perspective on the use of food delivery applications. Journal of Enterprise Information Management. 2020. Vol. 34 No. 6, pp. 1746-1768. Doi: https://doi.org/10.1108/JEIM-03-2020-0091 (5 authors)(3rd Author) (2019 ABDC-A) (2021 ABS 2)(Scopus Indexed) (WOS Indexed)
• Exploring barriers affecting intention to use eLearning services: An NLP-based multi-method approach. Behaviour and Information Technology. 2020. Vol. Ahead of Print. pp. 1-17. Doi: https://doi.org/10.1108/JEIM-03-2020-0091 (3 authors) (First author)(2019 ABDC-A) (2021 ABS 2) (Scopus Indexed)(WOS Indexed)
•  User generated content for exploring factors affecting intention to use travel and food delivery services. International Journal of Hospitality Management. 2021. Vol. 92, 102730. Doi: https://doi.org/10.1016/j.ijhm.2020.102730 (2 authors) (First author) (2019 ABDC A*)(2021 ABS 3) (Scopus Indexed)(WOS Indexed)
• Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms. Journal of Retailing and Consumer Services. 2020. Vol. 59, 102351. Doi: https://doi.org/10.1016/j.jretconser.2020.102351 (3 authors)(First author) (2019 ABDC A)(2021 ABS 2)(Scopus Indexed)(WOS Indexed)
• Utilizing emotion scores for improving classifier performance for predicting customer’s intended ratings from social media posts. Benchmarking: An international Journal. 2020 Vol. 28 No. 2, pp. 438-464. Doi: https://doi.org/10.1108/BIJ-01-2020-0004 (3 authors) (First author) (2019 ABDC-B) (2021 ABS 1)(WOS Indexed)
• Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective. Journal of Strategic Marketing. 2021, Vol. 29 No. 5, pp. 430-452. Doi: https://doi.org/10.1080/0965254X.2020.1749875 (3 authors) (First author)(2019 ABDC-A)(2021 ABS 2)(Scopus Indexed)(WOS Indexed)
• Understanding the factors influencing career choices in India from the students’ perspectives. International Journal of Indian Culture and Business Management. Vol. 20 No. 2, 2020, pp. 175-193. (4 authors) (First author)(2016 ABDC- C)(2021 ABS 1)(WOS Indexed)
• Social-media for improved process management in organizations during disasters. Knowledge and Process management.  Vol. 27 No. 1, 2020, pp. 63-74.Doi: https://doi.org/10.1002/kpm.1623 (2 authors) (First author)(2019 ABDC B)(2021 ABS 1)(WOS Indexed)(Scopus Indexed)
• Why do people use food delivery apps (FDA)? A uses and gratification theory perspective. Journal of Retailing and Consumer Services, Vol. 51, 2019, pp. 221-230. Doi: https://doi.org/10.1016/j.jretconser.2019.05.025 (4 authors) (First author)(2019 ABDC- A)(2021 ABS 2)(Scopus Indexed)(WOS Indexed)
• Factors influencing adoption of e-services in rural India – Perspectives of consumers and service providers. Journal of Indian Business Research, Vol. 12 No. 2, 2019, pp. 215-230. Doi: https://doi.org/10.1108/JIBR-11-2018-0295 (4 authors) (First author)(2019 ABDC- C)(2021 ABS 1)(Scopus Indexed)(WOS Indexed)
• Role of authenticity and perceived benefits of online courses on technology based career choice in India: A modified technology adoption model based on career theory. International Journal of Information Management. Vol. 47, 2019, pp. 140–151. Doi: https://doi.org/10.1016/j.ijinfomgt.2019.01.015 (3 authors)(First author)(2019 ABDC A*)(2021 ABS 2)(Scopus Indexed)(WOS Indexed)
•  An NLP – Based Approach to Explore Factors Affecting Intention to Use various E – Services. Test Engineering and Management. Vol. 82, 2020, pp. 12129-12136. (3 authors) ISSN: 0193-4120(First author)
• Predicting user motivation towards retention of e-services: An NLP-based approach. International Journal of Business and Administrative Studies (IJBAS). Vol. 5 No. 1, 2019, pp. 1-8. (2 authors) ISBN # 978-969-670-850-6 Doi: https://dx.doi.org/10.20469/ijbas.5.10001-1(First author)
• Enhancement of Merkle-Hellman Knapsack Cryptosystem by use of Discrete Logarithmics. International Journal of Scientific and Research Publications. 2013, pp. 230. (2 authors)
• Improvement of S-DES Technique by use of Key Bunch Matrix and Randomizers. International Journal of Computer Applications. Vol. 70, No. 13, pp.51-53, 2013.  (2 authors)
• Four Way Encryption Method for Secure Message Coding by use of CBC, Merkle-Hellman, Randomizers and Discrete Logarithmics. International Journal of Computer Applications. Vol. 67No. 4, 2013. (3 authors)

Forthcoming:

• How topic modeling of user reviews can reshape market surveys? An exploration of factors influencing course choices in e-Learning platforms through a novel multi-method approach. International Journal of Business Information Systems. (3 authors) (First author)(2019 ABDC-C)(2021 ABS 1)(Scopus Indexed)
• Online food delivery (OFD) services, changing consumption patterns and perceived health issues among Gen-Y consumers: A theory of planned behaviour perspective. International Journal of Services and Operations Management. (3 authors) (First author)(2019 ABDC-C)(2021 ABS 1) (Scopus Indexed)

• Co-author presented the paper entitled “An NLP-based approach to modelling of consumers perceived quality and intention to recommend in paid massive open online courses (MOOCs): mediating roles of consumption emotions” at Taylor’s University BLM2-ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE 2021. (4 authors)
• Presented the paper entitled “Understanding the uses and gratification valued by customers through an NLP-based approach” at IIM Bangalore DCAL BAICONF 2019. (2 authors).
•  Co-author presented the paper entitled “An NLP-SEM approach for understanding the important gratifications from tweets related to different eLearning providers” at ISDSI 2019 to be held at IIM Sambalpur. (3 authors).
• Presented the paper entitled “A NLP-based cryptosystem to control spread of fake news through Twitter” at ICCAN 2019 to be held at KIIT University Bhubaneswar. (2 authors).
• Presented the paper entitled “An NLP-based approach to explore factors affecting intention to use various e-services” at ICBMANSOIN-19 held at Bali Indonesia. (3 authors).
• Attended the CODS-COMAD 2019 held in Swissotel, Kolkata. (Did not present any paper).
•  Presented the paper entitled “Factors influencing the limited adoption of e-services in India” at ISDSI 2018 held at SP Jain Mumbai (2 authors).
• Predicting User Motivation towards Retention of E-Services: An NLP-Based Approach. Presented in BMES-2018 held in Singapore. ISBN # 978-969-670-850-6 (2 authors).
• Image steganography and visible watermarking using LSB extraction technique. Published in: 2015 IEEE 9th International Conference on Intelligent Systems and Control (ISCO). doi: 10.1109/ISCO.2015.7282315. Location: Karpagam College of Engineering, Coimbatore. (4 authors).
• A multilayer visual cryptography framework for secured secret messages transmission. Published in: 2015 IEEE 9th International Conference on Intelligent Systems and Control (ISCO). doi: 10.1109/ISCO.2015.7282315. Location: Karpagam College of Engineering, Coimbatore. (4 authors).
• Robust Multilayer Framework for Secure Transmission of Secret Messages. Presented at Prakalpa held at SRM University, Vadapalani Campus in 2013. (3 authors).
• Improvement of CBC encryption technique by using the Merkle-Hellman Knapsack Cryptosystem. Published in: 2013 7th International Conference on Intelligent Systems and Control (ISCO). doi: 10.1109/ISCO.2013.6481175. Location: Karpagam College of Engineering, Coimbatore. (3 authors).
• One Way Delay Calculation Using Sync and Sense Without Clock Synchronization. Presented at International Conference on Computer Science and Engineering (ICCSE) held in Kolkata in 2012 and Research Day held at SRM University Chennai in 2012. (3 authors).
•  Improvement of CBC Encryption Technique by using the Merkle Hellman Cryptosystem and a Randomized Initial Vector. Presented in National Conference on Frontiers in Applied Sciences and Computer Technology (FACT’12) held at NIT Trichy in 2012. (3 authors).
• Dharitree: Earthquake Forecasting System. Presented at 98th Indian Science Congress held at SRM University Chennai in 2011 and Research Day held at SRM University Chennai in 2012. (4 authors).

• Use of NLP and SEM in Determining Factors for E-Service Adoption. In: Structural Equation Modeling Approaches to E-Service Adoption. IGI Global. Chapter 3. pp. 38-47, 2019. (2 authors) (First author).
• Psychological analytics based technology adoption model for effective educational marketing. In: Digital and Social Media Marketing – Emerging Applications and Theoretical Development. Springer, pp. 163-174, 2019. (3 authors) (First author).
• An NLP-based cryptosystem to control spread of fake news through Twitter. In: Progress in Computing, Analytics and Networking, Advances in Intelligent Systems and Computing (AISC) Series. Springer. Springer, Singapore. Vol. 1119, pp. 447-455, 2020. (2 authors) (First author).
• Innovative distribution and delivery of food. In: Food Technology Disruptions. Pp. 213-246. 2021. (2 authors) (First author).