Radha Govind Indwar

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Radha Govind Indwar

Education : Ph.D. (IIM Ranchi), MBA, B.Sc.

Specialization : Marketing

Area of Interest : Consumer Behaviour, Digital Marketing, Social Media Marketing, Services Marketing

Designation : Assistant Professor

Contact: 033 66529 660

Email: rg.indwar@imi-k.edu.in

About Radha Govind Indwar

Dr. Radha Govind Indwar holds Ph.D.  degree in Management from Indian Institute of Management, Ranchi (IIM-Ranchi). His thesis work titled ‘Emoji: Examining its effect on customers’ post-dissonance behavior’ is at the confluence of Marketing Communications, Digital Marketing, Consumer Behavior and Services Marketing. In addition, he is UGC-NET qualified and JAIIB and CAIIB certified from “Indian Institute of Banking and Finance”. Towards his credit, Dr. Radha Govind has published in high-quality journals, including Journal of Strategic Marketing and Journal of Consumer Marketing. His research interest areas are consumer behaviour, digital marketing, social media marketing, services marketing and influencer marketing. He is reviewer for the few reputed journals. He is having industrial work experience of 8 years including 5 years in a public sector bank wherein acquiring expertise in handling retail and MSME customers for asset products. He has worked as credit manager handling the loan proposals from the mapped branches and facilitating in business growth in Odisha for erstwhile Corporation Bank (currently Union Bank)

  • Indwar, R. G., & Mishra, A. S. (2023). Emojis: can it reduce post-purchase dissonance? Journal of Strategic Marketing, 31(4), 918-939. (ABDC – A)
  • Mishra, , Indwar, R. G., & Samu, S. (2022). If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic. Journal of Consumer Marketing, 39(3), 294-305. (ABDC– A)
  • Roy, D., Sha, P.D., Bhattacharya, S., Indwar, R.G. & Pattanayak, A. (2025). From purpose to purchase: A meaningfulness-based branding model for enhancing consumer affinity and purchase intention, 4th International Marketing Conference -2025, Shillong, 23-24 January, 2025.
  • Indwar, R.G. & Mishra A.S. (2024). Customer retention in service firms: How emojis could be leveraged?, 9th PAN IIM World Management Conference-2023, Sambalpur, 22-24 January, 2024.
  • Indwar, G. (2023). Luxury products purchase anxiety: How communication helps?, ISDSI-Global 2023 conference, Ranchi, 27-29 December, 2023.
  • Indwar, R.G., & Mishra, A.S. (2023). Can emojis aid in service recovery efforts? 2023 AMA Winter Academic Conference, Nashville,TN, 6th February,34, 630-633 (Extended Abstract)
  • Indwar, G., & Soni, M.J. (2021). Fake news: Impact on digital banking adoption and usage, 15th NASMEI International Marketing Conference, Chennai, 21-22 December, 2021[Extended Abstract]
  • Indwar, G., & Mishra, A.S. (2021). Social presence of brands during uncertainty and its impact on brand advocacy, 15th Global Brand Conference, Sheffield Hallam University, 4-6 May, 2022 [Accepted].
  • Marketing Management 
  • Research Methodology
  • Digital Marketing
  • Services Marketing
  • BFSI Marketing
  • Strategic Sales and Business Development
  • Faculty Co-ordinator – Xclusive (a school level magazine at SOC, XIM University)
  • Organizer – Marketing Conclave 2024 and 2025 at XIM University.