Rituparna Basu

About Rituparna Basu

Professor (Dr) Rituparna Basu is an internationally acclaimed academician in the domain of Marketing. In her stellar teaching and research journey she has won several global awards including three awards in consecutive editions of ISB Ivey Global Case Writing Competitions and two awards in successive CEEMAN Emerald Case Writing Competitions to date. Basu’s teaching cases are indexed by Harvard Business Publishing and taught in top B-schools across the globe. She received several awards such as the AIMS Woman Management Researcher Award and AIMS-IRMA Young Woman Management Teacher Award to name a few for her contribution to the field. As the European Union’s Erasmus+ Grant Awardee, she has delivered lectures at the top French Public University.
Basu currently serves as a Professor and marketing area chair of IMI Kolkata. She holds a PhD in Management from IIT Kharagpur and is an alumnus of St. Xaviers’ College, Kolkata. Following a Bachelor of Science with Economics honors and a Master in Business Administration (gold medallist), Basu worked in the industry for five years holding key sales and marketing positions of national and international media houses. In her IIT days, Basu attended the University of Nebraska-Omaha, USA as an exchange student to meet the legendary Warren Buffet and attended the IIMA Summer School 2012 on Data Analytics.
As an accomplished researcher Basu has written 40+ peer-reviewed articles for international publishers and top-quality journals including the Journal of Business Research, Journal of Consumer Affairs, Psychology and Marketing, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, International Journal of Consumer Studies and many others. Additionally, she is an award-winning business case writer who has written several case studies with teaching notes for prestigious Harvard Business Review, Ivey Publishing and Thunderbird that are indexed and distributed globally by the Harvard Business School Publishing.
Basu serves as the Editor-in-chief of IMI Konnect, a scholarly publication bearing an International Standard Serial Number. As an experienced academic administrator, she has held chairperson positions for admission, branding and media relations verticals of IMI Kolkata in the past. Beyond her teaching and research experiences Basu continues to serve as a high impact corporate trainer and consultant for numerous notable business houses with national and multi-national presence such as Quotient Engineering Inc., Bengal Ambuja, GRSE, Allahabad bank, CESC, PCBL, India Post, LIC of India and many more.
In her teaching career, Basu has additionally held an Adjunct Faculty position at VGSOM, IIT Kharagpur and a visiting professor at IIM Sambalpur to name a few. As a notable speaker, she has been featured as an expert in Live programs on national television. Known for practice-led research expertise, she has delivered several keynote sessions and graced national/ international academic forums as guest of honor or distinguished panelist sharing stage with luminaries like Chandra Shekhar Ghosh, Nikhil Pant and others. She guides PhD scholars and is a mentor for the Atal Innovation Mission of Niti Aayog, Government of India.