Sahil Singh Jasrotia

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Sahil Singh Jasrotia

Education : PhD, M.Com, UGC-NET (Commerce)

Specialization : Marketing

Area of Interest : Consumer Behaviour, Sustainability, Integrated Marketing Communications

Designation : Assistant Professor

Contact: 03366529679

Email: s.jasrotia@imi-k.edu.in

About Sahil Singh Jasrotia

Dr. Sahil Singh Jasrotia holds an impressive array of educational qualifications and teaching interests, focusing primarily on Marketing. He has a Ph.D. in Management from Shri Mata Vaishno Devi University, India, and a Master’s degree in Commerce from the University of Jammu, India. Dr. Sahil is also a Qualified UGC NET in Commerce. He has extensive teaching experience, covering core and elective courses such as Consumer Behaviour, Integrated Marketing Communications, Marketing Models and Theory, Qualitative Research Methods, and Services Marketing.

Dr. Sahil has received numerous awards and recognitions, including the Best Paper Award in the 4th Nordic International Conference organised by Inderscience publishers in 2022, Best Paper Award in the 3rd EBT Conference by the University of Belgrade, Serbia, and Best Paper Award in the Ibcd conference by DAVV University, Indore. His work has been published in prestigious journals such as the International Journal of Retail and Distribution Management, International Journal of Bank Marketing, International Journal of Human-Computer Interaction, Society and Business Review, and Journal of Non-Profit Marketing etc.

Authors Title Year Journal Indexing/ Rating
Raj. V. A, Jasrotia. S. S, and Rai. S. S Intensifying materialism through Fintech Buy-Now Pay-Later (BNPL): Examining the dark sides 2024 International Journal of Bank Marketing ABDC “A”, Scopus Q1, WoS
Koul and Jasrotia. S. S Product adoption by small retailers in India 2019 International Journal of Retail and Distribution Management ABDC “A”, Scopus Q1, WoS
Koul and Jasrotia. S. S Understanding Social, Local and Mobile (SoLoMo) Commerce in Fashion Retailing using SOR framework 2025 Journal of Fashion Marketing and Management ABDC “B”, Scopus Q1, WoS
Koul and Jasrotia.S.S How much is too much? Journey of compulsive buying to addiction to fashion products 2025 Social Responsibility Journal ABDC “B”, Scopus Q1, WoS
Jasrotia. S.S, Alex Pak Ki Kwok, and Koul. S Exploring the Impact of Social Relationships and System Experiences on Consumers’ Acceptance of Social Commerce in the Fashion Sector 2025 International Journal of Information Management Data Insights Scopus Q1 (Cite Score: 25)
Kamila. M.K, Jasrotia. S.S, and Kushwaha. P Sweatshops at work? An exploration through bibliometric analysis 2025 Sustainable Futures Scopus Q1
Jasrotia. S.S, Raj. V.A, Chib. S.S, and Rai. S.S Do Sustainability Factors Influence Homestay Tourist Satisfaction and Revisit Intention: The Moderating Role of Local Community Attitude 2024 Journal of Quality Assurance in Hospitality & Tourism ABDC “B”, Scopus, WoS
Kamila. M.K and Jasrotia. S. S Ethics in marketing: Understanding past trends and future prospects through bibliometric analysis 2024 Journal of Nonprofit & Public Sector Marketing ABDC “B”, Scopus, WoS
Raj. V.A, Jasrotia. S.S, and Rai. S. S Role of privacy concerns and Trust in consumers’ intention to use fintech Buy-Now, Pay-Later service 2024 International Journal of Human-Computer Interaction ABDC “B” Scopus Q1, WoS
Kamila. M.K., Jasrotia. S.S. and Kushwaha. P Understanding Digital Sweatshops: A Qualitative Investigation of Workers’ Perspectives 2024 Asian Journal of Business Ethics ABDC “C”, Scopus
Raj. V.A, Jasrotia. S.S, and Rai. S. S Mapping the research landscape of vocational education and entrepreneurship: insights and future directions 2024 Higher Education, Skills and Work-Based Learning ABDC “C”, Scopus Q2, WoS
Jasrotia. S.S, Rai. S.S, Rai. S, and Giri. S Stage-wise Green Supply Chain Management and Environmental Performance: Impact of Blockchain Technology 2024 International Journal of Information Management Data Insights Scopus (Cite Score, 25)
Raj. V.A, Jasrotia. S.S, and Rai. S. S Role of perceived risks and perceived benefits on consumers behavioural intention to use Buy-Now, Pay-Later (BNPL) services

 

 2024 Journal of Facilities Management ABDC “C”, Scopus Q2, WoS
Jasrotia. S.S, Mulchandani. K, and Srivastava. S Drivers of Experiential Loyalty Intentions towards Online Travel Agents: A Comparative analysis on Pre and Post-covid Travellers 2023 Consumer Behaviour in Tourism and Hospitality ABDC “B”, Scopus Q1, WoS
Raj. V. K, Rai. S.S, and Jasrotia. S. S Sustainable Purchase Intentions towards organic food during covid-19 pandemic: An exploratory study on Indian consumers 2023 Social Responsibility Journal ABDC “B”, Scopus Q1, WoS
Kamila. M.K, and Jasrotia. S. S Ethics and Marketing Responsibility: A bibliometric analysis and Literature Review 2023 Asia Pacific Management Review ABDC “C”, Scopus Q1, WoS
Koul. S and Jasrotia. S. S Social Media: An Elixir to Boost Student Engagement in Higher Education Learning 2023 Business and Professional Communication Quarterly ABDC “C”, Scopus Q2, WoS
Kamila. M.K, and Jasrotia. S. S Ethical Issues in the development of Artificial Intelligence: Recognizing the Risks 2023 International Journal of Ethics and Systems ABDC “C”, Scopus Q1, WoS
Kamila. M.K, and Jasrotia. S. S Ethics and Product Marketing: A bibliometric analysis 2023 Asian Journal of Business Ethics ABDC “C”, Scopus Q1, WoS
Raj. V.K, Jasrotia. S.S, Rai. S.S, and Ahmed. I A bibliometric review of organic menus at restaurants: research streams and future research path 2022 Journal of Quality Assurance in Hospitality & Tourism ABDC “B”, Scopus Q2, WoS
Jasrotia. S.S, Darda. P, Pandey. S Changing Values of Millennials and Centennials towards responsible consumption and sustainable society 2022 Society and Business Review ABDC “B”, Scopus Q2, WoS
Jasrotia. S.S, Kamila. M.K and Chib. S Role of Engagement in Online Gaming: A study of Generation Z customers 2022 Digital Creativity Scopus, WoS
Jasrotia. S.S and Agarwal. T Consolidation of Indian PSU Banks and the way forward 2021 Journal of Public Affairs ABDC “B”, Scopus Q1, WoS
Mulchandani. K, Jasrotia. S.S, and Mulchandani. K Determining Supply Chain Effectiveness for Indian MSMEs: A Structural Equation Modelling Approach 2022 Asia Pacific Management Review ABDC “C”, Scopus Q1, WoS
  • Presented paper titled “Predictors of Digital Sweatshops: Barriers to Decent Work?. 2024 IVBEC Conference “Why It Must Be Done: Relighting the Spark of Business Ethics.” Hosted Virtually by Niagara University’s Holzschuh College of Business Administration on Oct 24-26, 2024.
  • Presented paper titled “The impact of migration on brand consumption in India: A Qualitative Study” Organised by Devi Ahilya Vishwavidyalaya (DAVV) Indore on 23-24 August 2024. (Best Paper Award).
  • Presented paper titled “E-commerce and Ethics: Insights from Industry Practitioners” in 3rd E-business technologies conference. Organised by Faculty of Organizational Sciences, University of Belgrade, Serbia from June 15, 2023, to June 17, 2023. (Best Paper Award)
  • Presented Paper titled “Corporate Digital Responsibility: Assessment of Contemporary Concern” in 20th AIMS International Conference 2022. Organised by IIM Kozhikode, on Dec 28-31, 2022.
  • Presented paper titled “Can responsible tourism facilitate sustainable tourism? A bibliometric analysis focusing Nordic Countries” in 4th Nordic International Business, Export Marketing, Consumer Behaviour and Tourism Conference 2022. Organised by Inderscience publishers, on Nov 5-6, 2022.
  • Presented Paper titled “Sustainability among Small Hotel Accommodations: Insights from Homestays in India” in international conference on Fostering Resilient Business Ecosystems and Economic Growth: Towards the Next Normal. Organised by D. Y. Patil B-School, Pune, India, on Apr 27-29, 2022.
  • Presented Paper titled “Adoption of Mobile Commerce by Indian Small Retailers” in International Conference on Decision Sciences Management. Organized by The Hang Seng University of Hong Kong in China, on Jan 8-10, 2021.
  •  Jasrotia. S.S, Agarwal. T and Sridhar. I. (2021). “LIC Acquisition of IDBI Bank: The Corporate Marriage of Unfulfilled Promises”. Emerging Economies Cases Journal. Sage Publications. DOI: https://doi.org/10.1177/25166042221090052
  •  Jasrotia. S.S, Kamila. M. K, and Sinha. P.K. (2024). “Boeing: Reclaiming the lost ground”. Journal of Information Technology Teaching Cases. Sage Publications. DOI: https://doi.org/10.1177/20438869241255960 (Scopus Indexed).

Dr. Sahil Singh Jasrotia is an accomplished academic and researcher in the field of Marketing, with a strong focus on consumer behavior, ethical marketing, fintech adoption, and sustainability in emerging markets. His research portfolio spans diverse topics including social commerce, Buy-Now-Pay-Later (BNPL) services, green supply chain management, and digital sweatshops. He has published extensively in reputed ABDC and Scopus-indexed journals, such as the International Journal of Bank Marketing, Journal of Fashion Marketing and Management, and International Journal of Information Management. His work is often interdisciplinary, integrating marketing, technology, ethics, and behavioral science, and includes both quantitative and qualitative methodologies.

  • Received Best Paper Award at iBCD 2024 conference organized by DAVV University, Indore, MP in 2024.
  • Received Special Appreciation Award in National Youth Conference on Revolutionizing Innovation for Sustainable Economy organised by Jaipuria Institute of Management Indore, MP, India in December 2024.
  • Received Best Paper Award in 3rd E-business technologies Conference organized by Faculty of Organizational Sciences, University of Belgrade, Serbia. (June 2023).
  • Received Best Paper Award in 4th Nordic International Conference organized by Inderscience publishers in 2022.

PGDM

  • Integrated Marketing Communications
  • Strategic Sales and Business Development
  • Consumer Behaviour
  • Marketing Management

FPM

  • Marketing Models and Theory